Client Portfolio

iSPORTgroup.com
www.isportgroup.com

Through its network of business divisions, internationalSPORTgroup (ISG) is a promoter of world-class sporting events. ISG’s main areas of business include ticket sales, distributing printed media and managing web-based media, representing leading sports men and women worldwide. Additional services including management consultancy on marketing associated functions:

• Sponsorship evaluation and implementation
• Product development
• Sourcing and merchandising
• Strategic business planning Sales
• Event management
• Hospitality
• Public relations

The central component of all internationalSPORTgroup™ activity is the development of an interactive community of sports men and women who are contacted through iSPORTgroup’s postal, e-mail and SMS database, which is currently hosted by MDB Consulting Limited. ISG’s website www.isportgroup.com, required development to:

1. Deliver incremental profit opportunities
2. Simplify business complexity
3. Reduce business operational costs through improved efficiencies and better working practices
4. Regularly market to their growing list of customers and sports professionals
5. Develop in-house systems to send e-shots, edit the website and gain more control of updates

iSPORTgroup required the following services from MDB:

• Secure, reliable email system
• Website re-design
• Content management system
• E-commerce system
• Blackberry synchronisation
• Online entry to sports events
• Online marketing tools

iSPORTgroup had an unreliable email system. Their website wasn’t generating any income and they required one central solution for activities such as entering sporting competitions, purchasing tickets and sending e-shots.

iSPORTgroup required more control of their own systems, reducing the reliance and cost of an outside agency for tasks such as website updates, order processing and e-newsletters creation and sending.

Email

MDB set up Microsoft Exchange and synchronised Outlook with each Blackberry. Communication vastly improved; updates were communicated to the team instantly, regardless of location and customer service was enhanced with staff being able to work on the road and therefore more responsive. Data entry reduced iSPORTgroup’s workload and data duplication became a thing of the past.

Website

iSPORTgroup required a website redesign to simplify their current web presence and navigational structure and to generate a new revenue stream from selling sports equipment and tickets online.

The new design ensured all sections of the site had increased visibility, maintained iSPORTgroup’s brand identity and looked more visually appealing to entice the user further into the site.

The e-commerce and content management system allowed iSPORTgroup to fully manage their own site and update the content, metatags and descriptions – helping their search engine ranking.

The e-shots were editable by iSPORTgroup’s staff and the competitions could be set up through the web-based competition system. This gave full control of all online and digital aspects of the business to iSPORTgroup, will full support from MDB.

E-shots

MDB created a system whereby iSPORTgroup could edit and send the e-shots in-house. As e-shots were sent frequently, this capability was extremely important.

E-commerce

As part of their business strategy iSPORTgroup required a return on investment from their online presence. An online shop was created to sell event membership, merchandise, sports equipment and magazines. With a content management system behind the e-commerce section, iSPORTgroup had full control of the purchasing system, with no external development costs.

E-commerce has now become a successful revenue stream for iSPORTgroup, generating 50% of their total sales income.

Web enablement and mobile solutions

By synchronising iSPORTgroup’s Blackberry’s with Outlook the communication flow has vastly improved, resulting in:

• Faster client response times
• Elimination of duplicate date input
• Synchronisation with Outlook Calendar
• Centralisation of data